Louis Vuitton: one of the biggest and second-oldest luxury brands in the world. We may dare to say that (almost) everyone knows the famous designer brand with its iconic logo all over their luxury items. But what makes it that this particular brand gained so much popularity worldwide? We will tell you the answer. Keep on reading!

The beginning of the Louis Vuitton legacy
Let’s start with a little bit of history. Let’s go back to the 1800s when Louis Vuitton decided to leave his home and go to Paris. There he started working for Monsieur Marechal, a successful trunk maker and packer. It was there that he developed his talent for luxury bags. And this passion and talent soon paid off: in 1852 Louis Vuitton’s name came up, when the wife of Napoleon III was looking for a personal packer and box maker. The word was that he had the best craftsmanship for already seventeen years. In 1852 Louis decided to start his own business in Paris. Quickly he became more famous, as he used canvas fabric instead of leather and other materials. This resulted in great durability and waterproof quality. He was also well-known for creating the trunks’ upper, flat cover (boxes used to feature rounded upper cases, which made handling and packing difficult).

Now that you know a bit of the history, what are the key elements that made this designer brand gain so much popularity over the years?

1. Quality over quantity
   From the start, Louis Vuitton became famous due to their craftsmanship. Especially now, offering workmanship in an age of cheap mass production, makes the brand special. Every bag is individually handmade with a lot of care. Yes, they do use stitching machines, but these are operated by people. The workers were trained to work on specialist stitching machines.
   
   
2. Constant innovation
   In the beginning, it was mostly trunks and chests, but now you can find the famous logo on jewelry, accessories, books, clothes, perfumes, watches, shoes, and sunglasses. The brand keeps inventing itself and keeps adapting to the needs of the customer. But it’s the talent that they know how to stay true to their traditions, while they constantly innovate.
   
   
3. Exclusiveness
   The third key to their success is exclusiveness. Louis Vuitton has always made an effort to use limited edition, time-restricted collections to counteract mass manufacture. Even though your Louis Vuitton bag might not be unique, you will be sure that not many people own the same bag and you can enjoy the exclusivity of a limited edition. Due to this scarcity, the waiting lists are longer and the items become even more desirable. Personalization and the creation of custom items are a distinct line in the corporate policy that enable even the pickiest customers to get exactly what they want.
   

It’s the combination of the above factors that makes the ideal recipe for timeless success. Have you already checked out our Louis Vuitton collection in our online boutique? You can find all of our pre-loved Louis Vuitton items here.